Welcome to DX Connect by Krish - Season 4 Ep 5
Our 5/5 episode from the DX Connect #VideoPodcast series on ‘Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation’ is here.
In the final episode, Nishit Kathlana, our Head of Strategic Alliances (JAPAC), and Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, dive deep into the power of marketing automation platforms. They explore how customer segmentation can create hyper-personalised experiences that drive real results. Don’t miss out on a compelling real-world example from the cosmetics industry by Riley, shedding light on how top brands set their target metrics for optimal conversions.
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Episode 2 – Role of AI & Data Analytics in eCommerce Growth
16 February, 2024 Welcome to DX Connect by Krish - Season 1 Ep 2 Join Zenul Jinwala, Director Marketing at Krish and Sadeq Abdulrasool, Strategic eCommerce Consultant & Digital Expert, as they unravel the transformative power of AI and Data Analytics in eCommerce in the 2nd of the three episodes. From evolution to challenges, explore how this dynamic duo sheds light on innovative solutions and ethical considerations, proving AI’s game-changing impact on the eCommerce landscape. Don’t miss this insightful conversation!
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